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Event Marketing Masterclass Katie McPhee | @britelondon | December 2014 презентация
Содержание
- 1. Event Marketing Masterclass Katie McPhee | @britelondon | December 2014
- 2. On the agenda today: The theory: What
- 3. What is Eventbrite? Create, promote and sell tickets for any event imaginable
- 4. …And a place of event discovery
- 5. concerts class reunion festival block party hiking politics turkey trot dance training
- 6. As an event organiser, how can Eventbrite
- 7. Ticket Types Incentivise
- 8. Event Privacy Select categories carefully….
- 9. Create a customised event page
- 10. Collect Attendee Information Consider which details you need - & which you don’t
- 11. Ask Custom Questions Dietary info / mailing list / t-shirt size
- 12. Event Dashboard This is your event HQ!
- 13. Promo Codes Use for VIPs; press; friends and family
- 14. Send Email Invitations
- 15. Social integrations Turns attendees into your biggest promoters
- 16. Promotional Chart Learn how people are finding your event. (you might be surprised)
- 17. Tracking Links Event partners are essential. But which are the most useful?
- 18. Managing Waitlists ~> A good problem to have!
- 19. Email updates to attendees Event updates; joining information
- 20. Entry Manager Check-in guests using an iPhone, Android or iPad
- 21. Event Reports Analyse trends and buying patterns
- 22. Social Stream Collates images and tweets on the hashtag; helps promote the next event
- 23. Survey Monkey Discover what attendees *really* thought!
- 24. 4In practice: 4 Event Marketing Tips
- 26. 1. Modernise email marketing
- 27. Always have a call to action
- 28. 2. Maximise event content
- 29. 2. Maximise event content Brite Space recap: https://www.youtube.com/watch?v=sHFWeHIkVLs
- 30. 3. Build a community of event partners
- 31. Managing your festival brand 4. Create a consistent and unmistakeable brand
- 32. 4. Create a consistent and unmistakeable brand
- 34. Thanks for listening! Katie McPhee @britelondon
On the agenda today: The theory: What is Eventbrite? Setting up your event (for success) Tools to promote and spread the word Using data to sell tickets And in practice: Four
Слайд 2On the agenda today:
The theory:
What is Eventbrite?
Setting up your event (for
success)
Tools to promote and spread the word
Using data to sell tickets
And in practice:
Four final tips to boost your event marketing
Tools to promote and spread the word
Using data to sell tickets
And in practice:
Four final tips to boost your event marketing
Слайд 6As an event organiser, how can Eventbrite help me?
Makes your
job a lot easier!
Increase awareness of event
Collect data for attendees
Collect payment in advance
Send invitations
Seamless communication with attendees
24/7 customer support
Increase awareness of event
Collect data for attendees
Collect payment in advance
Send invitations
Seamless communication with attendees
24/7 customer support
Слайд 24
4In practice: 4 Event Marketing Tips
Modernise email marketing
Maximise event content
Build a
community of event partners
Create a consistent and unmistakable brand
Create a consistent and unmistakable brand
Слайд 27
Always have a call to action
Know your audience and segment accordingly
Offer
value - be it a giveaway, an offer, or important news
Be strategic and set goals
Include images
Be strategic and set goals
Include images
1. Modernise email marketing
